Interesting tidbit I got from the TV show ‘Crowd Control’ when it comes to persuasive selling.
They highlighted three different tactics:
- Reciprocity – doing something for others imply they need to do something in return. Highlight the word ‘FREE’ when giving out samples.
- Making the first move – there’s a higher likelihood of closing the sale when the salesperson does the first move.
- Fun with rhymes – people are more likely to process the message when it’s been broken down, and rhymes are a fun way to tap into that recognition process.