Interesting tidbit I got from the TV show ‘Crowd Control’ when it comes to persuasive selling.
They highlighted three different tactics:
- Reciprocity – doing something for others imply they need to do something in return. Highlight the word ‘FREE’ when giving out samples.
- Making the first move – there’s a higher likelihood of closing the sale when the salesperson does the first move.
- Fun with rhymes – people are more likely to process the message when it’s been broken down, and rhymes are a fun way to tap into that recognition process.
We are privileged to live in age where we get to be at the forefront of all these advancements. While as an entrepreneur I see infinite possibilities, the bigger question is–how can we position ourselves to ride the wave of these developments?
And more so, are there other things we have yet to uncover?
– Patrick Courtin, International Negotiations
I’ve started reading a book that was given to us as a gift by Professor Newman–the professor that I consider to be the best one I had at the program. The book is entitled Just Start – Take Action, Embrace Uncertainty, Create the Future (image links to Harvard Business Review Press):
A lot of people had been asking me on my decision to hop from one industry to another and ever since I never came up with a really good answer to the question. So now I’m writing this blog post to uncover what’s running inside my head when I decided to take the plunge to this rich (literally) new world of Finance.