Interesting tidbit I got from the TV show ‘Crowd Control’ when it comes to persuasive selling.
They highlighted three different tactics:
- Reciprocity – doing something for others imply they need to do something in return. Highlight the word ‘FREE’ when giving out samples.
- Making the first move – there’s a higher likelihood of closing the sale when the salesperson does the first move.
- Fun with rhymes – people are more likely to process the message when it’s been broken down, and rhymes are a fun way to tap into that recognition process.
A few weeks before my graduation from the MBA, I set up the opportunity to have a quick lunch with my Negotiations professor, another nerd I dearly admired. While we spent most of the time navigating his career choices so that I can be guided with mine, we were also able to stir the discussion to a topic of our mutual interest–Entrepreneurship.
“When it comes to setting up your own company, the right time is when you’ve met these three essential partners for your founding team: a passionate products guy, a persuasive sales person, and a stingy numbers kid.”